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The reunion is a standard moment in a boy band’s life cycle.
The New Kids on the Block are still touring — on land and on water.
It was only after their recent reunion that they revealed how the rings became a major talking point they were forced to contend with.
Even at the time, the brothers struggled to define themselves as a tween franchise.
Their subsequent success — with the 2007 follow-up Jonas Brothers — came not thanks to some kind of major reinvention, but with their backing by Disney, and its Hollywood Records label, which gave them a built-in platform and audience.
They had already written and contributed to Disney soundtracks in their Columbia days, so the move made sense.
Over the last few years, Nick and Joe (alongside his group DNCE) have been busy establishing solo careers.
They opened for groups like the Veronicas and Jesse Mc Cartney, and the brothers used My Space to cultivate a fanbase.
Still, the record underperformed and they were dropped by the label.
Nick, Joe, and Kevin initially conquered tween hearts through the Disney machine in 2007.
And, as with any boy band, each member had their role: Joe was the heartthrob, with architecturally flattened hair and doe eyes seemingly able to peer into a teen girl’s soul, Nick was the group’s cutely curly-haired auteur, Kevin was the random older one (Chris Kirpatrick played this role too perfectly on NSYNC).